SEO & AEO for Accountants in the UK
Orion Global Consulting helps UK accounting firms get found on Google and recommended by AI tools such as ChatGPT, Perplexity and Google AI Overviews. We combine SEO for accountants with Answer Engine Optimisation (AEO), so your practice ranks for searches like “MTD accountant near me” and is named when prospects ask AI which accountant to use.
We have consulted for more than 136 accounting practices, and accounting is the sector we know best. Every campaign is built around one goal: more qualified enquiries from the clients you want.
How Our SEO for Accountants Works
A clear, three-stage start so your campaign targets the right clients from day one.
Discovery Call
We learn your services, ideal clients and growth targets, and review how Google and AI tools see your firm today.
6 Steps to SEO and AEO Success
Why SEO and AEO Matter for Accounting Firms in 2026
Clients now find accountants in two places: Google results and AI answers. Where Google shows an AI Overview, organic click-through rates fell 61% between June 2024 and September 2025 (Seer Interactive). Firms named inside the answer win the enquiry; firms that only rank lose clicks.
Making Tax Digital is adding urgency. MTD for Income Tax applies to sole traders and landlords earning over £50,000 from April 2026, over £30,000 from April 2027 and over £20,000 from April 2028 (GOV.UK). Thousands of people are asking Google and AI who can help. Read our guide: AEO vs SEO: What UK Accounting Firms Need to Know Right Now.
Results for Accounting Firms
- Marble Hill Accountants: 75% revenue growth documented over 12 months, with page 1 Google rankings for primary accounting keywords.
- Naail & Co Accountants: +300% ROI across the engagement, full rebrand and 3 websites live.
- 123 Financials: lead generation consulting for a London and Essex accounting firm.
- Smart Accounting: brand identity and online presence for a modern accounting firm.
See all case studies · Want leads handled automatically too? See AI Automation for Accounting Firms.
UK Case Study: Marble Hill Accountants
The challenge: Marble Hill Accountants, a growing UK accounting firm, relied entirely on referrals for new clients. They wanted a predictable flow of high-value enquiries from people searching for an accountant online.
What we did: We put in place a full SEO retainer alongside PPC and a lead generation system. That included keyword-led service pages, helpful content answering the questions their ideal clients search for, landing page optimisation to turn visits into enquiries, targeted LinkedIn and Facebook campaigns, and an email nurture sequence to follow up every lead.
The results:
- Page 1 Google rankings for their primary accounting keywords within 3 months
- 75% revenue growth documented over 12 months
- A shift from 100% referral-dependent to a consistent inbound pipeline
“I was sceptical. Within 3 months we were on page one. Within 12 months revenue had grown by 75%. I wish we’d done this sooner.” — Director, Marble Hill Accountants
SEO for Accountants: FAQs
What is SEO for accountants?
SEO for accountants is the work that helps an accounting firm’s website rank on Google for the services and locations clients search for, such as “tax accountant Richmond” or “MTD accountant for landlords”.
What is AEO, and does my firm need it?
AEO (Answer Engine Optimisation) makes your firm the answer that AI tools give, in ChatGPT, Perplexity and Google AI Overviews. If prospects use AI to choose an accountant, and many now do, your firm needs it alongside SEO.
How long does SEO take for an accounting firm?
Technical and Google Business Profile fixes can show results within weeks. Strong rankings and consistent AI citations typically take three to six months.
How much does SEO for accountants cost?
SEO starts from £399 per month. Every plan is tailored after an initial consultation.
Do you work with accounting firms outside London?
Yes. We work with accounting firms across the UK and with clients in 8 countries.
How is SEO for accountants different from general SEO?
Accounting clients search in specific ways, by service (tax returns, VAT, payroll, Making Tax Digital), by sector (landlords, contractors, e-commerce) and by location. We build pages and content around those searches, and we write with the trust signals clients look for in a regulated profession.
Will SEO help my firm show up on mobile searches?
Yes. Google ranks websites using their mobile version, and most people now look for an accountant on their phone. We make sure your site is fast and easy to use on mobile, and we optimise your Google Business Profile so your firm appears in the local map results.
Do you optimise our Google Business Profile?
Yes. Your Google Business Profile is often the first thing a local client sees. We set the right categories and services, write a keyword-rich description, add regular posts and photos, and help you collect reviews that mention your services and location.
Which keywords should an accounting firm target?
The best keywords combine a service with a location or client type, such as “accountant in Twickenham”, “small business accountant London” or “MTD accountant for landlords”. We research the terms your ideal clients use and map each one to the right page on your site.
Do you work with small practices and sole practitioners?
Yes. We work with accounting practices of every size, from sole practitioners to multi-office firms, and tailor each plan to your goals, budget and capacity to take on new clients.
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