There is a good chance you have found this article searching for the term ” SEO for accountants” via Google search or other search engine sites.
This is one of the advantages that Search Engine Optimization provides you with: the ability to have your firm or business discovered by users or potential customers on the web who are searching for requirements linked to services your firm provides.
If you want to attract new clients and boost your practice, having a strong online presence is not an option; it is an important part of your marketing strategy. Your firm may provide the best accounting services, however, it may just be you and your existing clients that know this.
In this guide, we will tell you the best SEO strategies for accountants to get new clients.
What is Search Engine Optimization (SEO) for Accountants?
SEO – Search Engine Optimization, is the process of optimizing your firm’s online presence to make it get found by users searching for particular terms using search engine sites.
The objective is to optimize your accounting firm’s visibility in search engine results pages (SERPs) when users search for applicable terms or phrases.
This process includes different strategies and methods to improve the quality and relevance of your content from the point of view of search engines. SEO for Accountants is a customized way to help your firm get noticed online and dominate the competition.
Why SEO is Important for You
If you’re thinking why SEO holds prime importance, let’s break it down. SEO helps your website get noticed on search engines, and it’s a game-changer for your business, especially if you’re an accountant.
Here’s a quick look at some key numbers:
- 99,000 searches per second happen on Google, meaning roughly 8.5 billion searches a day and about 2 trillion searches annually. That’s a lot of people searching for things, including services like yours.
- Google dominates the search engine market with around 92.49% of all searches happening there, leaving the other search engines far behind.
Other search engines like Bing, Yandex, and Yahoo do exist, but you should focus most of your efforts on Google because that’s where most of the traffic is.
Here’s a snapshot of search engine market share:
| Search Engine | Market Share |
| 92.49% | |
| Bing | 3.09% |
| Yandex | 1.8% |
| Yahoo | 1.12% |
Understanding these numbers helps show how important it is for your business to show up in Google search results, where most people are searching for information and services.
The general search volume per month for the terms and it’s associated queries is around 1,000,000 per month:
“accounting firms”,
“accounting firms near me”.
“Accounting services”,
“accounting services near me”,
“cpa near me”,
“cpa firms near me”,
“bookkeeping services”,
“tax firms”,
“tax services”
SEO for Accountants – 5 Best Strategies To Grow
Strategy 1: SEO without a Website – Google My Business (Local SEO)
We’ll be understanding one of the simplest methods to start taking advantage of SEO without acquiring a website, and that’s “local SEO” using Google My Business.
Consider it like the famous yellow pages directory before the arrival of the internet, where firm owners within their locality listed their businesses in the directory, and people who required their products or services could discover them by flipping through the pages.
Around half of Google searches are for local information. With a Google My Business profile, you can list your accounting firm and have it display on Google search and Google Maps to drive customers within your location searching for services related to accounting.
Strategy 2: Get Google Reviews
An important ranking factor for Local SEO (Google My Business) that is always ignored is reviews. Reviews provide your profile and firm trustworthiness, which increases your search engine rankings.
Positive reviews on your accounting firm’s profile indicate to Google that people believe in your services, and Google should too. It also helps potential customers to trust your business.
You can ask for reviews from your existing clients.
Strategy 3: Keyword Research
If you own a website or you are planning to create one, you want to make certain that the content on your webpages targets the words people are searching for on Google that are linked to your business.
This is where keyword research takes the charge. It helps you to understand and find the terms your potential customers use.
You can begin with your keyword research by using free keyword research tools like:
- SEMRush keyword magic tool
- Ahrefs keyword generator
- Wordstream
These are useful to determine phrases or terms with low to high keyword volume to find ranking possibilities.
Strategy 4: Create Quality Blog Content (Educate and Engage Your Audience)
Have you come across the phrase “content is king?”
My Friend, in the context of Search Engine Optimization, this is the most valuable suggestion you could ever get.
By creating and publishing distinguished (top-quality) blog posts that your audience and search engines will find worthy, you’ll be able to get your content admired. Now, what? It will drive traffic to your website!
And if you want your content to be admired and dominate SERPs, the best method to go about your content creation procedure is to conduct keyword research to find applicable queries users are showing interest in.
You do not want to waste all your time & effort, and most importantly, money on blog posts that no one will see or read.
Strategy 5: Build Topical Relevance
It is not just sufficient to make random accounting topics, you have to create topics with an objective in mind, which is to be considered as the authority in a particular accounting niche or service.
It’s important to maintain consistency so that Google, other search engines, and internet users recognize you as an authority in your niche, as this helps indicate to Google to rank your content more quickly.
You should make content pieces that are similar or applicable to one another and link them together.
You can begin by making a large topic.
Start Strong and Scale Up: Using SEO to Grow Your Accounting Firm
As you start your SEO journey, keep in mind that consistency plays a determining role. SEO is not a single attempt; it is a continuous process that, when done appropriately, drives the results that last long.
Incorporate these 5 SEO strategies for accountants and see your client increase.
Get expert help from Orion Global Consulting to achieve the best results with SEO for Accountants.
