London is a global hub of innovation, commerce, and culture. many opportunities and challenges for businesses to flourish. Not just your business, but for customers as well. In today’s bustling metropolis, a great product or awesome service is no longer enough to stand out. Your target audience, locally and internationally, is always connected online. Searching, comparing, and engaging. Once you have their attention, it comes down to converting them into a loyal customer. Achieving this requires a solid and intelligently executed digital presence. This is where you can benefit from professional digital marketing services.
We at Orion Global Consulting understand the pulse of the London marketplace. We understand that while a campaign can be successful in one business or borough, that same campaign may be unsuccessful in another. At Orion, our approach to digital marketing is nothing like an off-the-shelf, generic approach. Every campaign we implement is tailored, strategic, and created with a solid understanding of your business objectives, the London marketplace, and its consumers. Successful digital marketing is not just about being online, it’s about being seen, relevant and convincing to your ideal clients.
The London Digital Landscape: Potential and Challenges
London is a competitive digital landscape, but it is also a broad one. Each day, millions of searches are initiated in the M25 from business to consumer, or business to business sources, addressing everything from exotic local consultancies to everyday buying in B2C terms.
1. Hyper local:
Much of the *search* has a local bias – “best coffee shop Shoreditch”, “IT support Canary Wharf”. The emphasis on *search* is important as research estimates that 50% of the NAV from London in particular comes from search; these examples are representative of the niche marketing potential involved with *search*.
2. International:
London is an international business hub. Businesses must ensure that digital strategies are able to reach a global audience when required.
3. Diverse demographics:
Marketing messages must resonate with large and varied cultural and economic diversity (e.g. senior demographic, lower SES groups, etc).
4. Mobile-first:
Londoners are always on the go, so mobile must be the first goal in the marketing strategy.
Without a specific digital strategy, your business risks getting lost in the crowd. This process is not as simple as having a website. It is making sure that the website is discoverable, interactive, and can turn visitors into customers.
Full Digital Marketing Services London: What We Do
Orion Global Consulting offers all-inclusive digital marketing services in London that cover every aspect of your company. We do not only take individual tactics into consideration; we build an integrated strategy that works together to help you achieve your business results.
1 Search Engine Optimization (SEO):
If people can’t find you on Google, you don’t exist. With our SEO services we help to improve your Google rankings related to the terms that are relevant to your business, including increasing organic visitors to your website from ideal customers looking for your product or services. Our SEO strategies include technical SEO, on-page, content strategy, and link building to establish long-term, sustainable visibility.
2. Paid Advertising (PPC):
Where we want high-speed, high-volume, quick targeted, rates and immediate leads/sales, branding, just saying. We conduct relevant and high-quality Google Ads, Social Media Ads and Display campaigns. We will ensure that all your money is spent wisely, and that you’re drawing maximum leads and sales. And most importantly, we target audiences from a demographic and geographic and message interest point of view, so you’re marketing to a relevant high high-excitement audience all the time.
3. Social Media Marketing:
London has a huge variety of social media users, with diverse motivations for their use and content interests. We help develop your unique approach to social media, manage your social media profiles/pages, develop engaging and relevant content, run a targeted ad campaign utilizing social and digital, and develop an engaged community, which generates brand loyalty and traffic. You want your B2B audience on LinkedIn, or your lifestyle brand audience on Instagram? We know how to get your voice heard.
4. Content:
Content is King, and quality content and relevant content are the foundation for any successful digital experience/strategy. We help develop your content/digital thought leadership, engaging blog posts, articles, video and infographics that inform/entertain/educate your audience, and build your brand as a Thought Leader in your area, and will help fuel your SEO, and provide content for social and email campaigns.
5. Email Marketing:
It is essential to nurture leads and retain customers. We create and deliver effective email marketing campaigns that add value to your subscribers, sell your products and services, and facilitate repeat business. Whether it’s list segmentation, automated workflows, or relevant content, we make sure your messages resonate with your audience.
6. Website Design & Development:
Your website is your online storefront. We design and build effective, attractive, functional, and user-friendly websites that convert and deliver a great user experience. Your website is the essential entry point into all of the other things that can be done to market you online.
The Orion Global Consulting Advantage: Your Partner in London Digital Growth
Deciding which partner to engage for your digital marketing services in London is an important decision. At Orion Global Consulting, we separate ourselves from other agencies by providing:
1. Local Market Expertise:
We have a local understanding of the London market, the cultural nuances, the local opportunities and competitive landscape in the area. With this understanding, we are able to develop highly-targeted, local solutions.
2. Data-Driven Approaches:
We make decisions with data – lots of it. We’re continually looking at performance metrics, market trends, and competitor behaviours in order to ensure your campaigns always deliver the best possible ROI.
3. Open and Honest:
We operate with transparency. You will receive detailed regular reporting on what we do, and we’re always available to discuss strategy or answer any questions you might have.
4. Integrated Strategy:
we don’t work in silos – our teams work directly together to develop coordinated digital approaches, where each component builds on each other to create more impactful results that are sustainable.
5. ROI Centric:
Above all else, our business is your business growth. We look at measurable results – leads, conversions, and revenue, so that you know your investment in digital marketing services in London provides some form of return.
If you’re a startup in Shoreditch, or an existing company based in the City or even a retail brand in Covent Garden, your business needs a digital voice that will protect market share. Don’t let your competitors have the accessible digital space!
Reach out to Orion Global Consulting now for a consultation. Allow us to help you create and implement a successful digital strategy that drives you to connect with your target customers, build brand awareness, and increase revenue for your somewhat chaotic business in London. We are ready to be your trusted partner for all of your digital marketing services in London.
